Meta has spent the previous couple of years remaking Fb’s predominant feed right into a “discovery engine” that primarily serves up advisable content material from pages, teams and accounts customers don’t already comply with. However whereas the corporate has mentioned the change is important to compete with TikTok, it’s additionally annoyed Fb customers who miss seeing posts from individuals they really know.
Now, Meta is making an attempt to treatment this with a revamped “Associates” part of the app that may solely present posts and content material associated to your Fb associates. The corporate says the replace is the primary of many meant to carry “OG” options again into the 21-year-old social community.
With the replace, the “Associates” tab of the Fb app that used to solely be for good friend requests will now be house to a feed solely made up of content material associated to your folks. This contains feed and Story posts, in addition to Reels, birthdays, good friend requests and “individuals you could know recommendations.”
Whereas Meta is spinning the change as part of a bigger push to make Fb really feel extra “social,” it’s not the primary time the corporate has supplied devoted feeds for “good friend solely” content material. In truth, Mark Zuckerberg confirmed off devoted “associates” feed amid the corporate’s push to carry extra suggestions to customers’ “house” feeds. That feed, which surfaces posts from associates in reverse chronological order, continues to be out there, although it’s considerably buried within the app.
It’s not clear what else Meta has in retailer for different “OG” Fb options that would play on nostalgia for the 21-year-old social community. (Fb’s as soon as notorious “poke” function already had a final yr.) But it surely’s apparently a precedence for Zuckerberg.
“I truly suppose that there's this complete alternative that I feel goes to be fairly enjoyable to to go after and construct which is simply to sort of go one-by-one and construct up a a bunch of this stuff that was these joyful experiences that folks had as a part of Fb that simply sort of don't exist on the web right now,” Zuckerberg mentioned in a selling the change.
This text initially appeared on Engadget at https://www.engadget.com/social-media/mark-zuckerberg-decides-content-from-your-actual-friends-is-an-og-facebook-feature-180803853.html?src=rss
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